Project Overview

Imille, an innovation agency from Milan, Italy, partnered with Enel to unify the visual identity of Enel’s websites across multiple countries, including Italy, Spain, Argentina, Colombia, and Brazil. This initiative, named OneHub, aimed to provide a cohesive branding experience across all markets. I was brought on to lead the adaptation of this design strategy for Enel Brazil. The main challenge was to map out each service and unify the visual and written communication under a single, integrated platform tailored to the local market. While the Italy-based team developed the initial design system, I adapted and evolved it to meet the needs of Brazilian users.

Project Goals

This project aligned with Enel’s larger branding strategy, overseen by Imille. In Brazil, I was the primary designer for Imille, coordinating closely with teams in Chile, Italy, and Spain. The goal was to create a unified visual experience that adhered to global branding standards while respecting the unique characteristics of the Brazilian electricity market, which operates under distinct regulatory and customer service conditions.

Design Process

1. Immersion

Enel, as one of Europe’s largest energy providers, had recently expanded its presence in South America, acquiring four regional electricity companies in Brazil across Goiás, Rio de Janeiro, Ceará, and São Paulo. Each region had its own services and communication strategies. To unify these under a single website, I conducted in-depth immersion sessions in Rio de Janeiro and São Paulo, meeting with representatives from all four states. We focused on understanding business goals, technology capabilities, and communication needs, all while navigating language challenges to ensure alignment between local and international teams.

2. Sitemap

To organize and clarify which sections of the websites would be integrated, we developed a comprehensive sitemap. This document mapped all site areas and functionalities, allowing teams to identify underused features, redundant sections, and opportunities for future growth. This visual documentation became a crucial guide, gaining approval from all stakeholders.

3. Design System Adaptation

With the immersion and sitemap as foundational steps, we analyzed the design system’s components to ensure compatibility with the Brazilian market. Since Brazilian customers cannot select their electricity provider, Enel’s messaging needed to focus on passive consumption, aiming to address customer questions and resolve issues digitally, thereby reducing call center volume. This required careful adaptation of the design language to convey reliability, accessibility, and helpfulness.

4. User Interface and Refinement

Collaborating with Imille’s design team, Enel’s communication team, and Enel’s technology team, we crafted a visually cohesive website that balanced global design consistency with local relevance. The interface was carefully refined to align with Enel’s branding, creating a unified digital experience under the enel.com.br domain. Each team contributed unique insights—designers brought visual consistency, communication teams ensured the right tone, and technology teams validated feasibility—resulting in a seamless, functional, and attractive platform.

TL;DR

Imille collaborated with Enel to unify its digital presence across multiple countries under the OneHub initiative. I led the project for Enel Brazil, working with international teams to adapt a cohesive design system. Our goal was to create a single, integrated platform that met the unique needs of the Brazilian market, improving usability and reducing reliance on call centers through effective digital communication and user experience design.

Here is the sitemap - enjoy!

↓ Download sitemap