Vale

XLA program for IT help desk

February 2022 - November 2024. UX Architect @ DXC

Collaborated with a multi-country team to launch Vale Brazil's first XLA program, developing technical documentation and creating a scalable, user-centric design system to assess IT service quality. Simplified complex service data to enhance clarity and user engagement, laying a flexible UX foundation adaptable across departments.

Contributed to the UK Department of Health’s TR5 project by architecting a user-centered framework to support scalable digital transformation and workforce integration initiatives, delivering intuitive reports for stakeholders.

Due to confidentiality obligations, I'm unable to share specific project details.

Google

Cloud Studio Solution LATAM

March - December 2021. UX Architect @ Google 

Developed B2B SaaS solutions for the Google Cloud Platform, focusing on CRM, customer engagement, and marketing automation to support finance, government, and automotive clients. Designed an interactive dashboard within Google Maps that offered actionable data visualizations, improving driver experience through targeted recommendations. Iterated on prototypes and conducted usability testing to refine the UI and align with user needs.

Leveraged expertise in data visualization and user-centered design to transform complex data insights into intuitive, visually engaging dashboards that increased user engagement and value for clients.

Due to confidentiality obligations, I'm unable to share specific project details.

Enel

New Public Site 

January 2019 - June 2020. UX Specialist @ Imille/Enel 

Collaborated with international teams to expand and standardize Enel’s design system across multiple countries, creating a scalable UX architecture that supported Enel's global brand identity. Used user-centered design principles to adapt the system to regional needs, simplifying the interface for enhanced user accessibility and engagement.

Conducted detailed content mapping for four Brazilian states, ensuring consistent and cohesive design across platforms, with a focus on scalability and intuitive navigation.

🔗 Go to project

Ambev

VDI telesales platform

March 2018 - January 2019. UX Specialist @ Sensorama

Redesigned Ambev’s telesales platform (VDI) to boost sales productivity and customer satisfaction, leveraging data visualization techniques to create clear, actionable dashboards that simplified complex sales data. Focused on user-centered design principles to enhance engagement, making the platform intuitive and accessible.

Led prototyping and usability testing to refine the platform based on user feedback, iteratively improving UI components and ensuring alignment with Ambev's performance standards.

🔗 Go to project

XP investimentos

New Private Area

2016 - 2017. UX Consultant @ Fjord (Formerly Insitum)

Redesigned the digital private area for XP Investimentos, applying a design thinking approach focused on enhancing user experience for fixed-income clients. Conducted comprehensive field research and user testing to validate both the prototype and final UI, ensuring the platform’s design met real-world user needs and delivered a seamless, client-centered experience.

🔗 Go to project

Banco Original

Manager's platform

February 2015 - May 2016. UX Consultant @ Banco Original

Designed a compliant, user-friendly portfolio management platform optimized for tablets, adhering to BACEN’s (Central Bank of Brazil) regulatory standards while providing an intuitive CRM interface for financial managers. Focused on design principles to streamline access to customer data and financial insights.

Used a scalable UX approach to create a flexible architecture adaptable to evolving user requirements and compliant with industry regulations.

Clickbus

Mobile app

February - December 2014. UX Designer @ Clickbus

Developed the MVP for Clickbus's mobile app during a rapid rollout for the Brazil World Cup, emphasizing user-centric design to simplify the ticketing process for high traffic. Leveraged agile methods to meet tight timelines, focusing on intuitive and visually engaging design that balanced functionality with usability.

Collaborated closely with design and development teams to optimize the app for scalable user flows, iterating through rapid prototyping to enhance engagement.

F.biz

UX team

February  2012 - October 2013. Information Architect @ F.biz

Created prototypes and navigation structures for clients across retail, finance, and technology sectors, focusing on scalable UX frameworks that ensured seamless user journeys. Conducted usability testing to fine-tune user flows and information architecture, aligning with user-centered design standards.

Specialized in data visualization and prototyping, enabling clients to engage users through intuitive, clear digital experiences.

Parsec Digital

Mobile apps

March 2010 - February 2012. Information Architect @ Parsec Digital

Created the 'Pé de Cana' beer counter app, which achieved top recommendations on the AppStore, demonstrating expertise in agile development and user engagement in a startup environment. Transitioned into Information Architecture, applying user-centered design and prototyping to create engaging interfaces for iOS and Android.

Adapted to a fast-paced startup environment, proactively developing solutions to optimize user engagement and streamline app usability.

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